Startup Strategies - To Uber or not to Uber?

eaDetail:

In recent months there have been heated discussions about unregulated services that make use of apps for services involving travel in private cars (Uber) or overnight stays in private homes (AirBnB).

Those in favour of these new services argue that change is inevitable. Those against them raise a variety of arguments: lack of customer guarantees or safety and unfair competition.

The issue is whether start-ups that launch innovative apps have to stay within the existing regulatory framework or can offer apps that work outside existing regulation?

One field that appears to be less controversial is health and wellness. But if we scratch the surface, the same conflicts can be found. What do we do in cases like this?

A great deal depends on size, on 'mice' and 'elephants'. If the organisation is a resource-rich company the strategic options for innovation are very different from those open to small startups with limited resources.

Apple and Samsung both have toolkits and R&D programmes to help grow the app market in this field.

The presentation makes use of recent cases that include solutions for 

  • persons with serious hearing impairments
  • individuals who have had a heart attack and are undergoing rehabilitation
  • persons with atrial fibrillation and
  • COPD, or chronic obstructive pulmonary disease

The presentation uses a variety of strategy tools including stakeholder analysis, business ecosystem analysis and the LEAN approach to business model development.

eaDuration: 7pm - 8pm

eaLocation:

Room 201, 2/F
KK Leung Building
The University of Hong Kong, Pokfulam Road

InstructorFullName: LOOMS, Peter

Instructor Introduction: Former Multimedia Senior Consultant, Danish Broadcasting Corporation;
Visiting Associate Professor, Department of Computer Science, HKU;

InstructorName: Mr Peter Looms

IsUpcoming: No

ea Time: 11/19/2015 8:00:00 AM

Registration Deadline: 1/1/2001 8:00:00 AM