Course description

Course description

It is the goal of the programme to have a comprehensive and dynamic curriculum in order to meet the challenges and opportunities of the fast developing Internet world.  Therefore the courses, both in terms of range and syllabus, are updated and revised continuously.  The list of courses is not final and therefore subject to change.  Please note that occasionally we may decide not to offer a particular course in one year or to add some new ones.

Some courses have been approved by the HKSAR government as reimbursable courses under the Continuing Education Fund (CEF) (marked with CEF_Logo).

Course Code Course Title Course Description

ECOM6004

Legal aspects of I.T. and e-commerce

This course provides an introduction to some of the main legal problems generated by recent developments in information technology and e-commerce, and their possible solutions.  Topics to be covered include copyright, patent protection for software and business methods, domain name disputes and other intellectual property issues on the Internet, contractual issues of on-line trading, public key infrastructure and electronic transactions, privacy and data protection.

ECOM6008

Supply chain and e-logistics management

The course is designed to prepare you to apply business strategies, analytical methodologies and information technology in supply chain management.  Traditionally industries have focussed on operation evaluation and performance improvement of mainly the manufacturing process; however, the deficiency of supply chain coordination results in severe downgrade of business competitiveness.  With advent of information technology, computers not only improve manufacturing operation and management and also strategic decision-making as well.  This course focuses on the systems approach to the planning, analysis, design, development, and evaluation of supply chain and e-logistics management. 

ECOM6013

E-commerce technologies

This course provides an overview of those technologies currently used in electronic commerce and an introduction to some likely to play a major role in the future.  Topics include (but are not limited to) networking systems, social networking and media, computer and network security, payment systems, data mining and "big data", the Internet of Things, mobile systems and digital media technologies.

ECOM6014

E-marketing

This course considers how to create customer centric strategies for e-businesses.  Marketing focuses on the interaction between the producer and the consumer.  This focus remains unchanged in e-marketing, but our ability to foster this interaction with technology has been dramatically increased.  The Internet provides new forms of communications like web sites, e-mail, social media, and mobile communications.  However, these technologies do not necessarily replace traditional marketing vehicles like mass media, direct mail, and telephone marketing, but instead augment them to improve the customer experience.  The basic premise of this course is that these technologies can be used to fulfill the goal of a customer-centered marketing strategy.  

The goal for this course is to develop a set of principles so that managers can effectively develop and implement e-marketing strategies.  A core framework that we will use in this course is an interactive marketing strategy.  Interactive marketing goes by many names, including customer relationship management (CRM).  E-marketing allows companies to interact with consumers on an individual basis and create customized products and services using personalized knowledge about a consumer.  As part of this course we develop a compatible set of quantitative techniques to implement interactive marketing strategies.  Throughout the course we explore examples and cases to understand how e-marketing is evolving in practice.

ECOM6016

Electronic payment systems

The course covers banking systems, e-payment security, foreign exchange, Internet banking, wireless payments, stored-value cards, micropayments, peer-to-peer payments, electronic and virtual currencies such as Bitcoin, large-scale B2B payments and the future of money.  Particular attention is given to Hong Kong and Mainland China banking and payment systems.

ECOM6020

Customer relationship management: business strategies and techniques

The objectives of this course are to understand CRM concepts; CRM business strategies; typical business applications for CRM; and the process to implement CRM projects.

ECOM6022

Topics in electronic commerce

This course covers advanced topics in areas in electronic commerce that are relevant at the time.  Leaders in the field, expert practitioners and distinguished scholars in the field around the world will be invited to participate in this course.

ECOM6023

E-financial services

This course provides students with the fundamentals of financial services in the context of e-Commerce and mobile devices.  Payment systems in general and various payment transaction systems in particular will be examined.  Similarly, eFinance has brought new concepts into e-Brokerage, e-Insurance, e-Lending and other fields.  The course covers technology, operations, customer experience as well as demonstrates how regulations and security aspects are impacted by developments like Bitcoin and Blockchain.  Studies of established banks as well as new FinTech Players serve as examples and reinforcements for many of the concepts.

ECOM6024

Mobile and pervasive commerce

With over 4.5 billion mobile phone users worldwide, new wireless and pervasive computing applications and services are changing the way enterprises interact with their customers and employees.  The explosion in smartphone ownership along with the deployment of 4G networks is leading to a slew of new mobile applications and services.  They range from mobile commerce services to wireless enterprise apps and mobile social networking apps, all the way to more futuristic Internet of Things and intelligent assistant solutions.

ECOM6029

E-business transformation

The Internet has shortened business transaction cycles, expanded market reach, and allowed companies to build and manage customer relationship more effectively.  Today almost every company is trying to find out how best to deploy the Internet throughout its value chain to improve operational effectiveness, entrench strategic position, and ultimately create sustainable competitive advantage.  Transformational initiatives, however, are difficult to implement and prone to failure as companies must grapple with a whole host of strategic, organizational, technical and increasingly global issues.

This course builds on the basic principles of business and economics to examine the role of the Internet as a strategic necessity.  It provides a roadmap for transforming companies into inter-networked enterprises where proprietary and shared infrastructures are used to link customers, suppliers, partners and employees to create superior economic value.  You will learn how the Internet can provide firms with the necessary infrastructure needed to align their business strategy with IT strategy, streamline front-end and back-end processes, manage relationships and partnerships, and adapt to emerging global issues such as outsourcing and offshoring.

ECOM6030

Web 2.0 strategy and innovation

This course covers the fundamental principles of Web 2.0 Strategy and Innovation, providing a systematic framework, business cases and hands-on experience with the online internet and social media business models that have transformed society, business, nonprofit and government worldwide.

ECOM6032

E-discovery and digital forensics

This course will give the students an in-depth understanding of the current IT management and e-business litigation practices involving e-discovery and digital forensics, and will help them to take a leading role in the management team to work with the legal counsel, auditor and department managers to prepare and implement an effective Incident Response Strategy to address various IT-business and legal problems in today's global competition and innovation driven economy.

ECOM6033

Geospatial information and technology for location-based services

Location-based services (LBS) are the collection of data and technology that drive popular applications such as in-car navigation, mapping of nearby points of interest on cell phones, automatic notification of weather hazards as they impact travel along a highway route, location-based advertising, geosocial networking, and tracking of inventory in warehouses.  These applications leverage the user's or object's physical location to locate and access additional relevant information.  LBS is enabled by the nexus of the Internet, wireless and geospatial technology realms.  While geospatial technology is perhaps the least understood of these, geospatial content and services comprise the majority of the value component in LBS.  To help students explore the full value of LBS, this course examines how to identify, obtain and manage the location-based information that users need and the geospatial technology and content behind LBS called Geographic Information Systems (GIS).

ECOM6036

Entrepreneurship development

The scope of this course would be mostly on Venture Design: the stages from idea creation to the formation of a start-up company, with successful venture capital funding and management team in place.  The perspective should be that of a potential entrepreneur wanting to start up a company, or start up entrepreneurial activities within a large company.  Special attention will be put into topics on people who make decisions, handle deals, analyze problems, allocate and mobilize scarce resources and succeed in a local and international context.  Some Asian and China cases are carefully chosen to reflect the special situation of starting businesses in Asia/China.

ECOM6037

Developing business models for digital media

The course introduces digital media cases and platforms that are used as a foundation for student work to design business models for media concepts.  The course specifically explores business models focused on social media and content apps for handheld devices.  This means not only smart phones, but also notebooks and tablets such as the i-Pad as well as devices and controllers used for electronic games.  Special attention will be paid to developments in Hong Kong and Mainland China.

Agile methods like effectuation and the business model development canvas are applied to identify, develop, and argue the case for launching an innovative digital media product.  The aim of the course is therefore to ensure that students have the necessary competencies to select and further develop an appropriate business model for a digital media innovation of their choice should they want to join the media industry.

ECOM7000

Dissertation

The dissertation project is to provide an opportunity for the student to dive in depth into either a business case and/or a technology development in the e-commerce and Internet computing, and apply their body of knowledge learned in the programme to implement the business plan and/or the relevant technology to demonstrate its feasibility in a real or simulated business environment.  This would involve substantive research into the chosen business plan and/or technology, implement and evaluate the proposed business plan or technology.  Finally consolidate the findings and conclusion in the dissertation, and demonstrate the project result.

ECOM7001

Case study project

The case study project is to provide an opportunity for the student to dive in depth into either a business case or a technology development in the e-commerce and Internet computing, and apply their body of knowledge learned in the programme to understand and critically analysis the particular case.  This would involve substantive research into the “Subject”, collect appropriate data by suitable means, research into reports and publicly available information, and consolidate their findings and conclusion in a case study report.

ICOM6012

Internet infrastructure technologies

This course takes a systematic approach to study the various components which form the infrastructure of the Internet.  It provides a comprehensive coverage of existing and emerging Internet technologies and applications.  Topics include: access and backbone network technologies; IP addressing and routing architectures; standard transport and application protocols; operating principles and internals of network entities.  We will focus not only on how the Internet works but also its design rationale and engineering tradeoffs.

ICOM6027

E-crimes: digital crime scenes and legal sanctions

This course helps participants to grapple with crimes in the electronic age from both technical and legal points of view.

It addresses three important aspects of the subject, namely, technologies adopted in e-crimes, legal sanctions and management of e-crimes scenes.  Topics covered include: trends in e-crimes; different types of e-crimes, tools and technologies for committing e-crimes; laws relating to e-crimes and criminal sanctions; digital forensics, post-incident and live-forensic crime scene management, chain of evidence, collecting and collating digital evidence.

ICOM6029

Topics in Internet computing

This course covers advanced topics in areas in Internet computing that are relevant at the time.  Leaders in the field, expert practitioners and distinguished scholars in the field around the world will be invited to participate in this course.

ICOM6034

Website engineering

This course will introduce the standards, the software technologies and some good practices for implementing websites and web applications.  It aims at covering an "end-to-end" picture of content delivery and presentation on the web, that is, from the "server-sides" where data is stored, adapted or integrated, to the "client-sides" with various demands and capabilities.  It will suit students who wish to have a technical understanding on the subject or a career in website engineering, as it will introduce the techniques for building maintainable, extensible, interactive and mission-critical websites and web applications, using state-of-the-art standards and open-source tools.

The topics covered will be organized into four parts: (1) Website development basics (enabling standards and technologies, responsive web design, basic web security); (2) Design and implementation of web applications (rich Internet applications, client-side frameworks, MVC design patterns and libraries, content management systems); (3) Interoperability of web applications and services (web API protocols, mashups, cloud services for web development); and (4) Optimizations (traffic analysis, search engine and performance optimization techniques).

ICOM6037

The new telecommunications landscape: convergence to Internet protocol, seamless mobile communications, and new services

The Telecommunications landscape is undergoing important changes.

The first factor contributing to this change is the convergence to Internet protocols.  The adoption of a common protocol architecture on which to build infrastructure and services has the merit of decreasing equipment and management costs, and of providing ease of inter-working among networks.  Most telecom standards organizations are developing IP-based standards, and many network operators plan on supporting only IP-based infrastructures.

The second factor is the development of communications solutions aimed at providing seamless communications to mobile users.  Examples are wireless networking technologies such as WiFi, Wimax and mesh networks, as well as the IEEE 802.21.

The third important factor is the provisioning of new IP-based telecommunications services, such as Voice over IP, IPTV, intervehicular communications, and cloud Computing.

The goal of this course is to expose the students to advances in telecommunications, encompassing new technical solutions as well as new services.

ICOM6041

An introduction to cloud computing

This course offers an overview of current cloud technologies, and discusses some issues in the design and implementation of cloud systems, and the impact cloud computing on business.

Topics include some basic understanding of cluster hardware architecture (e.g., multicore, GPU, high-speed network), cluster middleware for realizing the concept of single system image (e.g., software distributed shared memory) and virtualization techniques (e.g., Xen, KVM, VMWare) used in current data centers.  We will discuss three types of Cloud computing platforms, including SaaS, PaaS, and IaaS, by providing motivating examples from major cloud computing players such as Google, Amazon, and Microsoft.  We will also introduce Map/Reduce programming paradigm for large-scale data analysis.

ICOM6042

Designing apps for smart mobile phones

Smart phones have dominated the technology market in recent years, led by the major brands of iPhones, Android, and Windows phones.  These increasingly powerful phones are supported by a whole range of applications (abbreviated to "Apps") developed and uploaded for commercial or free distribution by professional as well as aspiring programmers that a whole new worldwide market has sprung up.  More and more of these apps have been specially designed and developed for corporations that they are now beginning to play an important role in e-business operations.

This course introduces the design principles of these apps, their development, testing, and marketing as well as the technology platforms and programming languages for use on small screens.  Hands-on practice is provided for students to gain confidence and some expertise, so that they can be on their way to exploit this new emerging career opportunity.

ICOM6044

Data science for business

The emerging discipline of data science combines statistical methods with computer science to solve problems in applied areas.  In this case we focus on how data science can be used to solve business problems especially those in electronic commerce.  By its very nature e-commerce is able to generate large amounts of data and data mining methods are quite helpful for managers in turning this data into knowledge which in turn can be used to make better decisions.  These data sets and their accompanying quantitative methods have the potential to dramatically change decision making in many areas of business.  For example, ideas like interactive marketing, customer relationship management, and database marketing are pushing companies to utilize the information they collect about their customers in order to make better marketing decisions.

This course focuses on how data science methods can be applied to solve managerial problems in marketing and electronic commerce.  Our emphasis is developing a core set of principles that embody data science: empirical reasoning, exploratory and visual analysis, and predictive modeling.  We use these core principles to understand many methods used in data mining and machine learning.  Our strategy in this course is to survey several popular techniques and understand how they map into these core principles.  These techniques are illustrated with case studies.  However, the emphasis is not on the software for implementing these techniques but on understanding the inputs and outputs of these techniques and how they are used to solve business problems.

ICOM6045

Fundamentals of e-commerce security

This course provides an in-depth understanding of basic security problems and relevant e-commerce solutions, while helping students implement today's most advanced security technologies, such as designing secure Web, e-commerce, and mobile commerce applications, securing corporate internal network, and providing secure employee/user authentication.

ICOM6046

Semantic data architecture

This course covers the technical and strategic approaches for semantic data architectures that enable knowledge systems to gain a greater understanding and insights for enterprise data services.  The course will develop critical skills to understand and apply semantic data architecture methodologies, conceptual and logical frameworks, and best practices covering structured data, semantic modelling, metadata, linked open data, and ontologies.  The course will also develop skills in analysing semantic data standards for shared interoperability and to support data architecture technology strategies and governance principles.

ICOM7000

Dissertation

The dissertation project is to provide an opportunity for the student to dive in depth into either a business case and/or a technology development in the e-commerce and Internet computing, and apply their body of knowledge learned in the programme to implement the business plan and/or the relevant technology to demonstrate its feasibility in a real or simulated business environment.  This would involve substantive research into the chosen business plan and/or technology, implement and evaluate the proposed business plan or technology.  Finally consolidate the findings and conclusion in the dissertation, and demonstrate the project result.

ICOM7001

Case study project

The case study project is to provide an opportunity for the student to dive in depth into either a business case or a technology development in the e-commerce and Internet computing, and apply their body of knowledge learned in the programme to understand and critically analysis the particular case.  This would involve substantive research into the “Subject”, collect appropriate data by suitable means, research into reports and publicly available information, and consolidate their findings and conclusion in a case study report.