Case Study Project Public Presentation (July 2019)

The Public Presentation of MSc(ECom&IComp) Case Study Project was held on 27 July 2019. Nineteen teams of students were presenting their innovative e-commerce business plan after months of hard work. We were honoured to have six alumni as the judges of this public presentation.

As part of the capstone experience, students work as teams on E‐Commerce startup businesses encompassing market research, competitive analysis, business innovation, marketing plan, real execution or simulation, financial analysis and so on. The public presentation is an important moment for the students to showcase the integration of what they have learnt throughout the programme to apply the knowledge to their own businesses.

Thanks to all the teams for the good presentations. And thanks to the judges for their voluntary support and sharing to the teams. We are expecting some teams would turn their work into real-life businesses and wish them every success in the near future.