CEF Courses

CEF Courses 

Some of our courses:

- ECOM6008 Supply chain and e-logistics management,
- ECOM6014 E-marketing,
- ECOM6016 Electronic payment systems,
- ECOM6023 E-financial services, and
- ICOM6034 Website engineering

have been approved by the HKSAR Government as reimbursable courses under the Continuing Education Fund (CEF).


Each eligible* applicant will be reimbursed up to 80% of the course fee or $10,000, whichever sum is the less, upon successful completion of a course.  These applicants may claim reimbursement of more than one reimbursable course, subject to a ceiling of HK$ 10,000.

Students who are eligible to apply for the CEF should submit the application before the module commencement date.

For more information on CEF, please refer to the web site at:
http://www.wfsfaa.gov.hk/cef/en/index.htm

* Eligibility: Persons who
- are Hong Kong residents who have the right of abode or the right to land or to remain in Hong Kong without restriction.  Holders of one-way permits from Mainland China may also apply. (A copy of the one-way permit and the HKID card should be attached to the application form );
- have enrolled in and paid the tuition fee for a reimbursable course before the course commences; and 
- are aged from 18 to 60 at the time of application and on seeking reimbursement of their fees.

ECOM6008 Supply chain and e-logistics management
(CEF course code: 25Z02015-4)

The course is designed to prepare you to apply business strategies, analytical methodologies and information technology in supply chain management.  Traditionally industries have focussed on operation evaluation and performance improvement of mainly the manufacturing process; however, the deficiency of supply chain coordination results in severe downgrade of business competitiveness.  With advent of information technology, computers not only improve manufacturing operation and management and also strategic decision-making as well.  This course focuses on the systems approach to the planning, analysis, design, development, and evaluation of supply chain and e-logistics management.

ECOM6014 E-marketing
(CEF course code: 21Z03666-1)

This course considers how to create customer centric strategies for e-businesses.  Marketing focuses on the interaction between the producer and the consumer.  This focus remains unchanged in e-marketing, but our ability to foster this interaction with technology has been dramatically increased.  The Internet provides new forms of communications like web sites, e-mail, social media, and mobile communications.  However, these technologies do not necessarily replace traditional marketing vehicles like mass media, direct mail, and telephone marketing, but instead augment them to improve the customer experience.  The basic premise of this course is that these technologies can be used to fulfill the goal of a customer-centered marketing strategy.

The goal for this course is to develop a set of principles so that managers can effectively develop and implement e-marketing strategies.  A core framework that we will use in this course is an interactive marketing strategy.  Interactive marketing goes by many names, including customer relationship management (CRM).  E-marketing allows companies to interact with consumers on an individual basis and create customized products and services using personalized knowledge about a consumer.  As part of this course we develop a compatible set of quantitative techniques to implement interactive marketing strategies.  Throughout the course we explore examples and cases to understand how e-marketing is evolving in practice.

ECOM6016 Electronic payment systems
(CEF course code: 23Z01925-8)

The course covers banking systems, e-payment security, foreign exchange, Internet banking, wireless payments, stored-value cards, micropayments, peer-to-peer payments, electronic and virtual currencies such as Bitcoin, large-scale B2B payments and the future of money.  Particular attention is given to Hong Kong and Mainland China banking and payment systems.

ECOM6023 E-financial services
(CEF course code: 23Z04768-5)

This course provides students with the fundamentals of financial services in the context of e-Commerce and mobile devices.  Payment systems in general and various payment transaction systems in particular will be examined.  Similarly, eFinance has brought new concepts into e-Brokerage, e-Insurance, e-Lending and other fields.  The course covers technology, operations, customer experience as well as demonstrates how regulations and security aspects are impacted by developments like Bitcoin and Blockchain.  Studies of established banks as well as new FinTech Players serve as examples and reinforcements for many of the concepts.

ICOM6034 Website engineering
(CEF course code: 22Z01896-8)

This course will introduce the standards, the software technologies and some good practices for implementing websites and web applications.  It aims at covering an "end-to-end" picture of content delivery and presentation on the web, that is, from the "server-sides" where data is stored, adapted or integrated, to the "client-sides" with various demands and capabilities.  It will suit students who wish to have a technical understanding on the subject or a career in website engineering, as it will introduce the techniques for building maintainable, extensible, interactive and mission-critical websites and web applications, using state-of-the-art standards and open-source tools.

The topics covered will be organized into four parts: (1) Website development basics (enabling standards and technologies, responsive web design, basic web security); (2) Design and implementation of web applications (rich Internet applications, client-side frameworks, MVC design patterns and libraries, content management systems); (3) Interoperability of web applications and services (web API protocols, mashups, cloud services for web development); and (4) Optimizations (traffic analysis, search engine and performance optimization techniques).