The MSc(ECom&IComp) Case Study Project Presentations was held on 22 Nov 2021. Five teams of students were presenting their innovative e-commerce business plan after months of hard work.

As part of the capstone experience, students work as teams on E‐Commerce startup businesses encompassing market research, competitive analysis, business innovation, marketing plan, real execution or simulation, financial analysis and so on. The presentation is an important moment for the students to showcase the integration of what they have learnt throughout the programme to apply the knowledge to their own businesses.

Thanks to all the teams for the good presentations.