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ECom-IComp Experts Address Series (2011-2012)
The ECom-IComp experts address series is designed primarily
to keep students and alumni of our programme up-to-date with the information
technology and electronic business trends around the world. We invite our
eminent overseas instructors to give the public address, which forms an
important part of the learning process, and also facilitates our programme
participants to network with local industry and business leaders. Instructors
can also present unusual topics they are passionate about or which they think
deserve more public attention.
Professor Alan Montgomery
Associate Professor of Marketing at the Tepper School of Business,
Carnegie Mellon University
Visiting Associate Professor, Department of Computer Science, HKU |
11 July 2012 (Wednesday)
7pm - 8pm
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T3, Meng Wah Complex
The University of Hong Kong
Pokfulam Road
http://www.estates.hku.hk/newmap/ (No. 9 on the map) |
Slides [
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Audio [
mp3 format ]
Video [ Flash video ] |
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Customers have always had the ability to talk amongst themselves, but
electronic social networks foster and encourage this communication at a
level and a frequency that is greater than traditional methods. Social
networks provide new possibilities for dialogue between the company and
the customer as well as customer to customer communication. First, we
consider several practical examples of how social networks can influence
the marketing process. Second, we consider the theoretical problem of
how social networks impact consumer purchases. Specifically, there are
two competing explanations about how social networks can influence
consumers: homophily and social influence. Homophily refers to the
similarity in product preferences between friends, while social
influence is the dependence of consumers' purchase decisions on their
communication with others. We find that homophily and social influence
are both present, but have different impacts on what consumers buy
versus when the products are purchased. To illustrate this problem we
consider an empirical analysis of the purchase of cellular phone
services. |
| Organized by The MSc(ECom&IComp) Programme
Office |
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See Biography |
Professor Norman Sadeh
Director, Mobile Commerce Lab, Carnegie Mellon University
Director, e-Supply Chain Management Lab, Carnegie Mellon University
Co-Director, COS PhD Program, Carnegie Mellon University
Visiting Professor, Department of Computer Science, HKU |
29 May 2012 (Tuesday)
7pm - 8pm
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Room 613, United Centre
Admiralty
Hong Kong |
Slides [
pdf file ]
Audio [
mp3 format ]
Video [ Flash video ] |
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Smart phones and tablets are rapidly establishing themselves as
indispensable tools for a growing segment of the workforce. In the
process, they are also forcing organizations to revisit many of their
security policies and to confront difficult tradeoffs between
productivity and security. Mobile devices also make it particularly easy
and tempting for users to break across security boundaries. Our research
shows that while users have been quick to adopt many of the new usage
scenarios and applications that come along with these devices, their
understanding of vulnerabilities associated with them remains rather
limited.
This presentation will review some of the main security
vulnerabilities associated with poor end-user decisions and discuss the
types of strategies and best practices one can realistically hope to
teach everyday smart phone users. One obvious challenge in this area is
to determine how much users can effectively be expected to learn and to
what extent security policies and technologies can realistically make up
for those areas where training may be impractical or insufficient. A
related challenge has to do with the diversity of devices, technologies
and environments, the wide variety of usage scenarios mediated by smart
phones today and the many vulnerabilities they entail.
The second part of this presentation will introduce a set of learning
science principles and training tools we have developed to help train
users to adopt safer smart phone practices. This will include a
discussion of how we have prioritized learning objectives and designed
training tools to focus on these objectives.
The presentation will include results from research conducted by the
speaker at the Mobile Commerce Lab at Carnegie Mellon University as well
as work conducted at Wombat Security Technologies. |
| Organized by The MSc(ECom&IComp) Programme
Office |
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See Biography |
Professor Michael Shamos
Distinguished Career Professor, Institute for Software Research,
Carnegie Mellon University
Director, eBusiness MSIT degree program, Carnegie Mellon University
Director, Universal Library, Carnegie Mellon University
Visiting Professor, Department of Computer Science, HKU |
5 March 2012 (Monday)
7pm - 8pm
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ADC204, 2/F
Admiralty Learning Centre
HKU SPACE
Admiralty Centre
Hong Kong |
Slides [
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Audio [
mp3 format ]
Video [ Flash video ] |
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In 1991, Yale University professor David Gelernter wrote a book called
"Mirror Worlds", in which he showed how all the world's information
could be accessed from a single computer screen. He obtained three patents
on the technology described in the book. One of his innovations was the
"swiping" metaphor now universally used on smartphones (like the iPhone)
in which a finger can be "swiped" over the screen to cause content to
scroll. In 2010, Gelernter won a jury verdict of over 6 billion HKD
against Apple for patent infringement. The judge in the case had the
option of increasing the award to more than 19 billion HKD. Instead,
with his signature, the judge reduced the amount to zero. In this talk
we will explore the human story behind these events and the interplay
between technology and the legal system. |
| Organized by The MSc(ECom&IComp) Programme
Office |
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See Biography |
Mr. Peter Looms
Multimedia Senior Consultant, Danish Broadcasting Corporation
Visiting Associate Professor, Department of Computer Science, HKU |
29 November 2011 (Tuesday)
7pm - 8pm
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Room 611, 6/F
United Centre
Admiralty, Hong Kong |
Slides [
pdf file ]
Audio [
mp3 format ]
Video [ Flash video ]
Podcast [
m4a
format] #
# Please launch the file from QuickTime
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Earlier this year, the world population reached 7 billion. Various
estimates suggest that at least 700 million of them would not be able to
enjoy watching TV or use a mobile phone, even if they could afford it.
Why is this so?
This lecture addresses the nature of the accessibility challenge - which
persons are at risk of bring excluded? Using examples from around the
world, it then looks at the usability and accessibility options - what
can be done to make digital media accessible?
The lecture then reviews of the commercial, moral and legal arguments
for digital media accessibility and the regulatory options to make
change happen.
The lecture concludes with mention of the work of the International
Telecommunications Union, (ITU - a United Nations agency) to make
digital media accessible. |
| Organized by The MSc(ECom&IComp) Programme
Office |
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See Biography |
Professor Amy Shuen
Professor, Management Practice, CEIBS
Visiting Professor, Department of Computer Science, HKU |
13 October 2011 (Thursday)
7pm - 8pm
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Room 614, 6/F
United Centre
Admiralty, Hong Kong |
Slides [
pdf file ]
Audio [
mp3 format ]
Video [ Flash video ]
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Professor Amy Shuen will share her perspective on the following
challenges faced by the mobile industry. Come hear about the trends,
startups and game-changing business models in the areas of:
1. Big Data - Massive bits of data are being generated online by Web 2.0
UGC (User generated content), social and sensor networks, e-commerce,
mobile location, advertising. What can you do with Big Data to put it to
good use - putting Fast Data, Big Analytics & Deep Insight into the hands
of those who need it, while they work and when they need it.
2. Social mobile identity standards - who owns access to user identity?
Facebook, Amazon, Apple, mobile operators, carriers, merchants,
publishers and handset, device makers are part owners.
3. New mobile payments and commerce - what will users trust? NFC, mobile
billing, Paypal?
4. Mobile economy - what will be the next billion dollar opportunity?
Virtual goods, location, ads?
5. Smarter Cities, Smarter Planet - what role will your mobile phone
have? |
| Organized by The MSc(ECom&IComp) Programme
Office |
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See Biography |
Professor Bebo White
Departmental Associate (Retired), Stanford Linear Accelerator Center, Stanford
University
Adjunct Professor, University of San Francisco
Visiting Professor, Department of Computer Science, HKU
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19 September 2011 (Monday)
7pm - 8pm
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ADC301, 3/F
HKU SPACE
Admiralty Centre, 18 Harcourt Road, H.K |
Slides [
pdf file ]
Audio [
mp3 format ]
Video [ Flash video ]
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Your browser does not support flash.
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In the not too distant future our perception of what composes the
physical Web is going to change. Far more devices and objects will
become "first-class citizens" of the Web and communicate via Web
protocols. It is critical for us to prepare for this 'Web of Things' and
understand how to use Web standards to interconnect all varieties of
embedded devices (sensors, mobile telephones, personal and home
appliances, etc.) in order to make them easier to use, operate
seamlessly with other components of the Web, and be available to
existing Web applications. |
| The MSc(ECom&IComp) Programme Office |
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See Biography |
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