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Module description
It is the goal of the programme to have a comprehensive and
dynamic curriculum in order to meet the challenges and opportunities of the fast
developing Internet world. Therefore the modules, both in terms of range and
syllabus, are updated and revised continuously. The list of modules is therefore
subject to change. Please note that occasionally we may decide not to offer a
particular module in one year or to add some new ones.
Some modules
have been approved by the HKSAR government as reimbursable courses under the
Continuing Education Fund (CEF) (marked with
 ).
This module provides an introduction to some of the main
legal problems generated by recent developments in information technology and
e-commerce, and their possible solutions. Topics to be covered include
copyright, patent protection for software and business methods, domain name
disputes and other intellectual property issues on the Internet, contractual
issues of on-line trading, public key infrastructure and electronic
transactions, privacy and data protection.
The module is designed to prepare you to apply business
strategies, analytical methodologies and information technology in supply chain
management. Traditionally industries have focussed on operation evaluation and
performance improvement of mainly the manufacturing process; however, the
deficiency of supply chain coordination results in severe downgrade of business
competitiveness. With advent of information technology, computers not only
improve manufacturing operation and management and also strategic
decision-making as well. This module focuses on the systems approach to the
planning, analysis, design, development, and evaluation of supply chain and
e-logistics management.
This module provides an overview of the technologies used in
electronic commerce. These include (but not limited to) networking,
object-oriented technology, computer and network security, smartcard and RFID,
data mining and digital media technologies.
This module considers how to create customer centric strategies for
e-businesses. Marketing focuses on the interaction between the producer and the
consumer. This focus remains unchanged in e-marketing, but our ability to foster
this interaction with technology has been dramatically increased. The Internet
provides new forms of communications like web sites, e-mail, social media, and
mobile communications. However, these technologies do not necessarily replace
traditional marketing vehicles like mass media, direct mail, and telephone
marketing, but instead augment them to improve the customer experience. The
basic premise of this module is that these technologies can be used to fulfill
the goal of a customer-centered marketing strategy.
The goal for this module is to develop a set of principles so that managers can
effectively develop and implement e-Marketing strategies. A core framework that
we will use in this module is an interactive marketing strategy. Interactive
marketing goes by many names, including customer relationship management (CRM).
E-Marketing allows companies to interact with consumers on an individual basis
and create customized products and services using personalized knowledge about a
consumer. As part of this module we develop a compatible set of quantitative
techniques to implement interactive marketing strategies. Throughout the module
we explore examples and cases to understand how e-marketing is evolving in
practice.
This module deals with technology and computer systems for
managing and handling payments across electronic networks. It covers topics on
payment gateways, clearance, credit card transactions, digital cash,
micro-payments, authenticity, integrity, intermediaries and risk management.
The objectives of this module are to understand CRM
concepts; CRM business strategies; typical business applications for CRM; and
the process to implement CRM projects.
This module covers advanced topics in areas in electronic commerce that are relevant at the time. Leaders in the field, expert practitioners and distinguished scholars in the field around the world will be invited to participate in this module.
This module provides students with the fundamentals in the
operations as well as the management of electronic commerce in the financial
service industry. It presents an overall picture of e-commerce applications in
the financial sector and also the future development trends in e-finance.
Specific topics include managerial financial knowledge before e-finance,
creative destruction & framework of e-finance; the recent development of
e-banking, e-brokerage, e-warrant, e-insurance, e-wealth management, valuation
of technology, value based management as well as current issues in e-finance.
Various cases will be studied.
With over 5 billion mobile phone users worldwide, including
a billion people accessing the mobile Web via 3+G technologies, new wireless and
pervasive computing services are changing the way enterprises interact with both
their customers and their employees. The explosion in smart phone ownership, the
adoption of faster wireless standards, and the emergence of different mobile
social networking and location-sensitive apps are but a few factors contributing
to rapid developments in this area. These include mobile commerce apps, mobile
social software services, enterprise applications as well as a rapidly growing
collection pervasive computing applications that bridge the gap between the
digital and physical worlds.
This module covers the digital entertainment industry that
has emerged in the wake of digitalisation and technological convergence. The
emergence and continual development of the digital entertainment industry
(including but not confined to console and online games, social media,
smart-phone and tablet apps, digital television and digital cinema) is discussed
through a historical exploration and critical analysis of the economics,
technical innovations, social demands and ethical constraints that define it.
Having first provided a theoretical framework for discussing and classifying
digital entertainment and convergence, the module provides an overview of theory
and methods allowing the student to critically analyse and discuss key
technical, business, ethical and regulatory issues associated with the
commissioning, planning, production, distribution, payment for and use of
digital entertainment by a variety of target groups. Activities will include the
use of stakeholder and competition analyses, being able to formulate a business
case and to handle in general terms the risk management of a given digital
entertainment project.
The Internet has shortened business transaction cycles,
expanded market reach, and allowed companies to build and manage customer
relationship more effectively. Today almost every company is trying to find out
how best to deploy the Internet throughout its value chain to improve
operational effectiveness, entrench strategic position, and ultimately create
sustainable competitive advantage. Transformational initiatives, however, are
difficult to implement and prone to failure as companies must grapple with a
whole host of strategic, organizational, technical and increasingly global
issues.
This module builds on the basic principles of business and economic to examine
the role of the Internet as a strategic necessity. It provides a roadmap for
transforming companies into inter-networked enterprises where proprietary and
shared infrastructures are used to link customers, suppliers, partners and
employees to create superior economic value. You will learn how the Internet can
provide firms with the necessary infrastructure needed to align their business
strategy with IT strategy, streamline front-end and back-end processes, manage
relationships and partnerships, and adapt to emerging global issues such as
outsourcing and offshoring.
This module covers the fundamental principles of Web 2.0
Strategy and Innovation, providing a systematic framework, business cases and
hands-on experience with the online internet and social media business models
that have transformed society, business, nonprofit and government worldwide.
We first answer the question of What’s Next by looking first at the successful
strategy and innovation practices of well-known Silicon Valley internet
companies and global industry innovation leaders. Second, we analyze—How to
compete in this Web 2.0 world. We examine how quickly followers in other
countries and industries are re-shaping, re-mixing and leapfrogging these
business models by moving into mobile, leveraging and monetizing their social
network, collective user value and collaborative innovation. Third, we have two
innovation labs to practice and hone our individual and group skills in applying
Web 2.0 strategy best practices to improve ROI Return on Investment and increase
RPU Revenue Per User.
This module provides an in-depth understanding of basic
security problems and relevant e-commerce solutions, while helping students
implement today's most advanced security technologies, such as designing secure
Web, e-commerce, and mobile commerce applications, securing corporate internal
network, and providing secure employee/user authentication.
This module will give the students an in-depth understanding
of the current IT management and e-business litigation practices involving
e-discovery and digital forensics, and will help them to take a leading role in
the management team to work with the legal counsel, auditor and department
managers to prepare and implement an effective Incident Response Strategy to
address various IT-business and legal problems in today's global competition and
innovation driven economy.
Location-based services (LBS) are the collection of data and
technology that drive popular applications such as in-car navigation, mapping of
nearby points of interest on cell phones, automatic notification of weather
hazards as they impact travel along a highway route, location-based advertising,
geosocial networking, and tracking of inventory in warehouses. These
applications leverage the user's or object's physical location to locate and
access additional relevant information. LBS is enabled by the nexus of the
Internet, wireless and geospatial technology realms. While geospatial technology
is perhaps the least understood of these, geospatial content and services
comprise the majority of the value component in LBS. To help students explore
the full value of LBS, this course examines how to identify, obtain and manage
the location-based information that users need and the geospatial technology and
content behind LBS called Geographic Information Systems (GIS).
This module takes a systematic approach to study the various
components which form the infrastructure of the Internet. It provides a
comprehensive coverage of existing and emerging Internet technologies and
applications. Topics include: access and backbone network technologies; IP
addressing and routing architectures; standard transport and application
protocols; operating principles and internals of network entities. We will focus
not only on how the Internet works but also its design rationale and engineering
tradeoffs.
This module helps participants to grapple with crimes in the
electronic age from both technical and legal points of view. It addresses three
important aspects of the subject, namely, technologies adopted in e-crimes,
legal sanctions and management of e-crimes scenes. Topics covered include:
trends in e-crimes; different types of e-crimes, tools and technologies for
committing e-crimes; laws relating to e-crimes and criminal sanctions; digital
forensics, post-incident crime scene management, and covert
operation/live-forensic crime scene management, chain of evidence, collecting
and collating digital evidence.
This module covers advanced topics in areas in Internet computing that are relevant at the time. Leaders in the field, expert practitioners and distinguished scholars in the field around the world will be invited to participate in this module.
This module covers the architectural approaches of
Information Engineering to analyse, model, design, and implement
information-driven applications and services across Web and other platforms.
Effective Information Engineering is the key to interoperability across these
systems and plays a leading role in the standardisation of information semantics
within communities and across domains. This module will develop the critical
skills to understand and use applied techniques in the development of
information standards with a focus on modeling and semantics with advanced and
emerging technologies.
Data mining focuses on identifying patterns using past transactions to discover relationships. By its very nature electronic commerce is able to generate large amounts of information and data mining methods are quite helpful for managers in turning this information into knowledge which in turns can be used to make better decisions. These quantitative methods have the potential to dramatically change decision making in many areas of business. For example ideas like interactive marketing, customer relationship management, and database marketing are pushing companies to utilize the information they collect about their customers in order to make better marketing decisions.
This module focuses on how data mining techniques can be applied to solve managerial problems in marketing and electronic commerce. The emphasis is on understanding and applying existing techniques using computer software tools. The set of data mining techniques and marketing problems that can be studied is immense; therefore our strategy will be to focus on popular techniques like decision trees, logistic regression, linear regression, and text processing methods. Each of these techniques is applied to a specific case study in which students will be asked to solve a business problem using the specified approach. The objective is for students to be able to generalize their experience in these settings to other problems using the same technique.
This module will introduce the standards, the software
technologies, and some good practices for implementing websites and web
applications.
The topics covered will be organized into four parts: (1) Website development
basics (system architecture, server- and client-side technologies); (2) Design
and implementation of web applications (rich Internet applications, client-side
frameworks, MVC design patterns and libraries, content management systems); (3)
Interoperability of web applications and services (data formats, web APIs,
mashups, cloud services); and (4) Optimizations (data replication and caching,
server clustering, traffic analysis, search engine optimizations).
The Telecommunications landscape is undergoing important
changes.
The first factor contributing to this change is the convergence to Internet
protocols. The adoption of a common protocol architecture on which to build
infrastructure and services has the merit of decreasing equipment and management
costs, and of providing ease of inter-working among networks. Most telecom
standards organizations are developing IP-based standards, and many network
operators plan on supporting only IP-based infrastructures.
The second factor is the development of communications solutions aimed at
providing seamless communications to mobile users. Examples are wireless
networking technologies such as WiFi, Wimax and mesh networks, as well as the
IEEE 802.21.
The third important factor is the provisioning of new IP-based
telecommunications services, such as Voice over IP, IPTV, intervehicular
communications, and cloud Computing.
The goal of this module is to expose the students to advances in
telecommunications, encompassing new technical solutions as well as new
services.
Every proper e-business system has an architecture. The
objectives of this module are to help students understand the components of
e-business architecture and to design an architecture for efficient and
effective e-business applications.
To do that, students will first need to learn how to identify the business
needs/requirements, and how to design e-business applications using such leading
edge methodologies as the Model Driven Architecture (MDA) from the Object
Management Group (OMG); the Architecture Standard from IEEE (IEEE 1471); and
Service oriented architecture (SOA) from various industry leaders. Secondly,
they must also learn about the enterprise architecture (EA) and the Component
Business Modeling (CBM) to address business requirements and design business
architectures. In addition, they will learn how to use architecture patterns
such as e-business patterns in the technology architecture design. To help
students to understand the e-business architecture practice, we will also cover
the selected architecture designs case studies for various e-business
applications.
Given newly emerging technologies such as cloud computing and the Internet of
Things (IoT) are becoming increasingly prevalent and important, we will lastly
and briefly discuss how to make architecture design by using these technologies
for e-business applications.
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