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Each eligible* applicant will be reimbursed up to 80% of the module fee or
$10,000, whichever sum is the less, upon successful completion of a module.
These applicants may claim reimbursement of more than one reimbursable module,
subject to a ceiling of HK$ 10,000.
Students who are eligible to apply for the CEF should submit the application
before the module commencement date.
For more information on CEF, please refer to the web site at:
http://www.sfaa.gov.hk/cef/index.htm
* Eligibility: Persons who
- are Hong Kong residents who have the right of abode or the right to land or to
remain in Hong Kong without restriction. Holders of one-way permits from
Mainland China may also apply. ( A copy of the one-way permit and the HKID card
should be attached to the application form );
- have enrolled in and paid the tuition fee for a reimbursable course before the
course commences; and
- are aged from 18 to 60 at the time of application and on seeking reimbursement
of their fees.
The module is designed to prepare you to apply analytical
methodologies and information technology in supply chain management.
Traditionally industries have focussed on operation evaluation and performance
improvement of mainly the manufacturing process; however, the deficiency of
supply chain coordination results in severe downgrade of business
competitiveness. With advent of information technology, computers not only
improve manufacturing operation and management and also strategic
decision-making as well. This module focuses on the systems approach to the
planning, analysis, design, development, and evaluation of supply chain and
e-logistics management.
This module considers how to create customer centric strategies for e-businesses. Marketing focuses on the interaction between the producer and the consumer. Although this focus remains unchanged in e-marketing, our ability to foster this interaction with technology has been dramatically increased. The Internet provides new forms of communications like web sites, e-mail, and mobile communications. However, these technologies do not necessarily replace traditional marketing vehicles like mass media, direct mail, and telephone marketing, but instead augment them to improve the customer experience.
The primary focus of this module is how to more effectively implement marketing strategies using electronic technology. During this module we develop the notion of an interactive marketing strategy. This allows companies to interact with consumers on an individual basis and create customized products and services using personalized knowledge about a consumer. As part of this module we develop a compatible set of quantitative techniques to implement interactive marketing strategies. Throughout the module we explore examples and cases to understand how e-marketing is evolving in practice.
This module deals with technology and computer systems for
managing and handling payments across electronic networks. It covers topics on
payment gateways, clearance, credit card transactions, digital cash,
micro-payments, authenticity, integrity, intermediaries and risk management.
This module provides students with the fundamentals in the
operations as well as the management of electronic commerce in the financial
service industry. It presents an overall picture of e-commerce applications in
the financial sector and also the future development trends in e-finance.
Specific topics include managerial financial knowledge before e-finance,
creative destruction & framework of e-finance; the recent development of
e-banking, e-brokerage, e-warrant, e-insurance, e-wealth management, valuation
of technology, Value based management as well as current issues in e-finance.
Various cases will be studied.
This module will introduce the standards, the software
technologies, and some good practices for implementing websites and web
applications.
The topics covered will be organized into four parts: (1) Website development
basics (system architecture, server- and client-side technologies); (2) Design
and implementation of web applications (rich Internet applications, client-side
frameworks, MVC design patterns and libraries, content management systems); (3)
Interoperability of web applications and services (data formats, web APIs,
mashups, cloud services); and (4) Optimizations (data replication and caching,
server clustering, traffic analysis, search engine optimizations).
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