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Programme Overview
Because there are many e-commerce or e-business programmes
on offer in Hong Kong , we strongly advise you to make a careful scrutiny before
making a decision to enroll in these difficult economic times. It is important
that you enroll in a good one which can award you a qualification that is fit for
purpose and long-term professional development. Naturally we think ours is the
best, and here we mention some distinguishing features and strengths of our
programme for your consideration:
Ours is the first programme to bridge technology and
business launched in Hong Kong by The University in September 1999, and the
second in the world after Carnegie Mellon University of the United States. So we
have had many years of experience to fine tune the design and operation of our
programme.
Our goal has remained the same: to design a course of study for you, either as
business executives, policy and decision makers, managers, or as information
technologists, chief technical officers, in order to equip you with the latest
knowledge about technology development and business opportunities in electronic
commerce on the Internet.
Our curriculum is visionary and comprehensive, comprising
the core knowledge modules deemed essential for e-commerce and Internet
computing professionals for the present as well as for the future. These modules
are grouped as inter-related clusters which together give you a holistic
understanding of e-commerce. Within this framework, however, you are given
a lot of flexibility to design your own study portfolio based on your career
aspiration or requirements.
The ECOM-prefixed modules are on the whole more business oriented. They
give students a foundation on the impact of the Internet and the web on
e-commerce, and a broad overview of e-commerce technologies. However, the
ECOM modules never lose sight of students’ need to understand technology.
The ICOM-prefixed modules require more technical entry
knowledge. They help students expand their system development and design
skills. But they never ignore the importance of technology in business
application. Students are expected to ensure that they have the basic technology
pre-requisites before enrolling in these modules.
Our instructors are subject specialists drawn from various
disciplines and specialized areas in the University and other prestigious
overseas institutions. They are in constant touch with the business world –
writing up cases, consulting and undertaking research, or as expert witnesses in
information technology-related law cases. They regularly incorporate their
findings to update the curriculum to ensure its relevance to business.
Our instructors are also known for their use of interactive teaching formats,
including lectures, smaller group seminars, case studies analyses, group project
presentations, and laboratory exercises. So learning is not just limited to you
sitting passively in class to listen to lectures. They demand your participation
and sharing viewpoints and experiences with them and your fellow students, in
order to stimulate your critical thinking on the topics’ relevance to your
profession, both in the short-term and medium-term.
The Programme is subject to an annual external review by a
senior faculty member from another university, as required by university
regulations. . But we also have a rigorous internal system of annual micro
evaluation, the instruments being student feedback, faculty self-appraisal, and
specially commissioned consultant review of every module. Findings are acted
upon summatively, to enable improvement in the next round of teaching. The
summary of student evaluation of modules are also posted to the Intranet and
shared with all students, so before you enroll in a module, you can check up
first on the findings of the last evaluation.
The office which manages the Programme is people-centric. We
respect and value our students and understand that you are foremost busy
professionals, so we go the extra mile for you, for example, printing notes and
supplying the books, putting a staff on duty in the evening whenever there is a
class on, and opening on Saturday morning as well whether there is a class or
not as we realize that it may be the only morning you can get time off to come
in to get your books or notes, pay your fees, or talk to us in person. Nearly
all lectures are recorded, so if you miss a class because you are sick or have
to be out of Hong Kong, you can always catch up by downloading the lectures and
the notes.
The Programme Office staff places major emphasis on customer service, responding
quickly and precisely to requests by phone, fax or email, ensuring that your
interaction with the Programme is as efficient as possible. It is our goal to
ensure that you feel supported in your learning, and that you receive a high
quality of service throughout your enrolment. We also want you to continue your
affiliation with the programme after graduation through the graduates’ bulletin
Meicom Connect, we will alert you by email to attend the public Expert Addresses
given by the overseas faculty, and we welcome you back to study new modules at
half fee for professional upgrading.
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