SHUEN, Amy  MBA, Harvard Business School; PhD, UC Berkeley    Professor, Management Practice, CEIBS    Visiting Professor, Department of Computer Science, HKU    Email: amy@amyshuen.com  Professor Amy Shuen is Professor of Management Practice at CEIBS, Shanghai. Formerly a faculty member at the Wharton School of Business, UPenn and the Haas School of Business at UC Berkeley, she was named the first Robert Noyce Research Fellow at UC Berkeley for her contributions to national competitively research in the worldwide semiconductor industry. She taught in the MBA, Executive MBA and Advanced Management programs as well as co-founding and directing several technology and digital innovation entrepreneurship programs involving 50+ venture-funded teams with UC Berkeley's College of Engineering, School of Information Management and Graduate School of Journalism.

She is an internationally recognized authority, invited speaker and strategy advisor to Fortune 100s, multinational corporations, innovation leaders and government on strategy, innovation, technology and new economic models. Her co-authored award-winning strategy article on Dynamic Capabilities continues to be the top cited and one of the most influential articles of the field. Her best-selling book, Web 2.0: A Strategy Guide has received top ratings as "astonishingly useful", "must-read" and "a modern classic" and press ranging from CIO magazine, ComputerWorld, USA Today, Slashdot to Amazon reviewers and everyday bloggers.

She brings more than 10 years of corporate, innovation, digital, media and venture strategy consulting experience, reporting directly to the CEOs and boards of major multinational corporations to help lead & catalyze their top-priority strategic innovation initiatives ranging from $100M innovation funds to a new $50M services division. In parallel, as a business school professor at Wharton and Berkeley, she designed executive and MBA programs that field-tested new strategy methodologies and business models while mentoring and teaching teams of executives, MBAs and graduate students in engineering, information systems and new media.

Her early consulting and industry experience was in global alliances with Professors Gary Hamel, CK Prahalad, Yves Doz; in media and broadcasting at Booz Allen & Hamilton with senior partner Steve Heyer; in hardware and software product marketing at Intel; as entrepreneur-in-residence for microprocessor-based products at Procter & Gamble; as patent assistant at Bell Labs.